Diploma in Digital Marketing
Title - Diploma in Digital Marketing
Exit Profile - Digital Marketing Executive, SEO Executive, Marketing Analyst
Duration - 281 Hrs.
The Professional Diploma in Business and Digital Marketing program is aimed at creating Digital Marketing professionals. Students will learn most prevalent and latest technologies in the Business & Marketing Industry. It builds strong foundational skills in website Fundamentals, Digital Analytics & Client Management programs. This curriculum have Multiple Job profiles based architecture like Digital Marketing Executive, SEO Executive & Marketing Analyst etc. In this curriculum some course are Global certification mapped, will help student to clear the exam.
Term 1: Digital Marketing Associate
Table of Content :
- Fundamentals of Marketing and Digital Marketing
- Website Fundamentals and Tools
- Social Media Marketing
- Content Planning & Promotions
- Email Marketing
Term 2: Digital Marketing Expert
Table of Content :
- Digital Analytics
- Mobile Marketing
- Search Engine Optimization
- Search Engine Marketing (SEM)
- Inbound Marketing
Term 3: Professional Diploma in Business & digital Marketing
Table of Content :
- Market Research – Primary and Secondary
- Online Reputation Management
- Managing Digital Initiatives
- Customer Relationship Management
- E-commerce Optimization
- Making Effective Presentations
- Professional Skills & Interview Preparation
- Client Man